Perception is a tricky little word that controls the creation of impressions– it is the power of reframing thoughts; it is the power to control emotions, the power to rebrand ideas and the power to change one’s views. How you frame ideas really does matter, how you use words when describing something really matters; do you call them crazy conspiracy theorists, or those who can see an actual events unfolding, and are trying warn us, to clues that we would otherwise miss; because these two things are the same thing, it is what you call them that creates the idea in the minds of people.
Impressions have an insane effect on how we think and what we do. There is an imbalance an asymmetry in the way we treat creative, emotionally driven psychological ideas vs the way we treat rational numerical spreadsheet driven ideas. People have an existing framework and believe the logic is its own answer, so they don’t go ask anyone else if there is a better idea out there. They consider others to be crazy.